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Pabst Farms
The History of a Model Farm
John C. Eastberg
Foreword by James C. Pabst

The great brewery family’s innovative farm

Although the Pabst name is world-famous for its ties to the brewing industry, Fred Pabst Jr. balanced his duty to the family brewery with his love of land and livestock. In 1906, he began purchasing large parcels of land near Oconomowoc, Wisconsin, to create one of the most important model farms in the United States. Employing the latest advances in American and European agricultural theory, he organized a sustainable farming operation that provided all that was necessary for his selfsufficient farm.

From the construction of new farm buildings to the selection of diverse livestock, Pabst carefully considered every detail of his landmark farming operation. Hackney and Percheron horses were the mainstay of Pabst Farms until the popularity of the automobile quickly made horse breeding for carriages and wagons a thing of the past. Undaunted, Pabst transformed his 1,400-acre farm operation to focus solely on the development and breeding of award-winning, high-production Holstein dairy cattle. This is the story of how one family made their mark on Wisconsin’s dairy industry, but also of the Pabst family’s life on the farm and their efforts to bring the Pabst Brewing Company through the dark days of Prohibition with the development of a revolutionary cheese product, Pabst-ett. Pabst Farms: The History of a Model Farm showcases Wisconsin’s dairy history at its best and is illustrated with hundreds of photographs from the Pabst family’s private archives.



John C. Eastberg is the senior historian and director of development of Milwaukee’s Captain Frederick Pabst Mansion and has been with the organization since 1993. He is the author of The Captain Frederick Pabst Mansion: An Illustrated History and coauthor of Layton’s Legacy: A Historic American Art Collection, 1888–2013.





“Offers in-depth coverage of the farm’s importance as one of the first model farms in the United States to apply advanced techniques in European and American agriculture. . . . Lovely vintage photos throughout explore Pabst’s role as an innovator and farm developer.”
Midwest Book Review

“Accompanied on the page by beautiful photographs of Pabst-family farmland, Pabst Farms: The History of a Model Farm is a stunning journey through our state’s early 20th-century history and into the lives of one of the state’s most recognized personalities.”
Shepherd Express


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Of Related Interest

The Travels of Increase Joseph Cover

The Captain Frederick Pabst Mansion: An Illustrated History
John C. Eastberg


September 2014
348 pp.   7.75 x 9
350 color & b/w illus.  

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Cloth $49.95 t
ISBN 978-09823810-2-1
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