The University of Wisconsin Press

Popular Culture


Gift Giving
A Research Anthology
Edited by Cele Otnes and Richard F. Beltramini

Popular Press

This book brings together twenty-one scholars from a variety of disciplines, including consumer behavior, communications, and sociology. The text explores the role of values in gift exchange and the influence of ethnic, generational, and subcultural differences. In these essays, gift-giving occasions are probed for their meanings.

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Cover of Gift Giving is red with a giant yellow bow in the center.

LC: 96-015304 GT
248 pp.   6 x 9
22 figs.
ISBN-13: 978-0-87972-705-5
Cloth $39.95 t

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Updated November 16, 2009

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