The University of Wisconsin Press

Popular Culture


Body Love
The Amazing Career of Bernarr Macfadden
William R. Hunt

Popular Press

Bernarr Macfadden (1868–1955) entertained and instructed Americans for decades. He championed physical exercise, fasting, and diet reform and was the relentless scourge of established doctors. He presented his views in Physical Culture, a popular magazine featuring photographs of strong men and healthy women and articles promoting the healthy life. While some critics derided him as a health nut, no one could dispute his genius as a magazine publisher. He established the world's greatest magazine publishing empire through the innovation of such popular publications as True Story, the first confession magazine; True Detective; and many others.

Popular Press logo

Media & bookseller inquiries regarding review copies, events, and interviews can be directed to the publicity department at or (608) 263-0734. (If you want to examine a book for possible course use, please see our Course Books page. If you want to examine a book for possible rights licensing, please see Rights & Permissions.)

Cover of book is blue and black, with yellow and black text.  There is a black and white illustration of a man on the left side of the book cover.

LC: 89-051126 Z
234 pp. 6 x 9
21 b/w photos, 3 b/w illus.
ISBN 978-0-87972-463-4
Cloth $39.95 t
ISBN 978-0-87972-464-1
Paper $16.95 t

Add titles to your shopping cart by clicking on the bulleted lines above. You can submit your order electronically, paying for it with your credit card.
Click here for a further explanation of the shopping cart feature

Never ordered from us before?
Read this first.

Home | Books | Journals | Events | Textbooks | Authors | Related | Search | Order | Contact

If you have trouble accessing any page in this web site, contact our Web manager.

Updated February 19, 2010

© 2010, The Board of Regents of the University of Wisconsin System