The University of Wisconsin Press

Popular Culture


From Moonshine to Madison Avenue
A Cultural History of the NASCAR Winston Cup Series
Mark D. Howell
Foreword by Brett Bodine

Popular Press

NASCAR Winston Cup stock car racing is a fast growing and popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship.

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A cover of From Moonshine to Madison Avenue, background is yellow with photo of racing car.

LC: 97-004215 GV
282 pp.   6 x 9
30 b/w photos
ISBN-10: 0-87972-740-3
ISBN-13: 978-0-87972-740-6
Paper $17.95 t

(The cloth edition, ISBN-13: 978-0-87972-739-0, is out of print)

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Updated November 16, 2009

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