The University of Wisconsin Press

Popular Culture / Music


Daytime Televison Gameshows and the Celebration of Merchandise
The Price Is Right
Morris B. Holbrook

Popular Press

Game shows often present a text that demands a readerly, monosemic, dominant interpretation as an unabashed celebration of merchandise. A close analysis of the longest running game show, The Price Is Right, suggests that all facets of this program combine to reinforce its central meaning as a ritualistic validation of consumption-oriented greed. Holbrook concludes that TV game shows reflect and reinforce the obsession that many modern consumers feel with merchandise beyond any need or even capacity to use it.

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Cover of book is maroon with yellow price tags with black type.

LC: 92-075573 PN
134 pp.  6 x 9

The cloth edition,
is currently out of print.

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Paper $13.95 t
ISBN 978-0-87972-621-8
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Cloth $23.95 t
ISBN 978-0-87972-620-1
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Updated September 20, 2010

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