The University of Wisconsin Press
Popular Culture / Music
Interpretations of Music and Society 19541984
Rock and Roll is here to stay
During the period 1954 to 1984, the media made rock and roll into an international language. This was a period of great technological change, and therefore of great stylistic and cultural change as well. In the 1950s, the wild-eyed Southern boys burst into national consciousness on 45 rpm records, and then the British rockers made the transition from 45s to 33 1/3 albums. By the 1970s, rockers were competing with television. MTV brought this era to a close by making obsolete the music-only formats that had created rock and roll in the first place.
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LC: 86-072615 ML
372 pp. 6 x 9
Paper $24.95 s
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